Visited the long lead teaser site for the film Stardust today. http://www.stardustmovie.com/ Quite flushed out for a film that comes out in 4 months. Expect more films to follow this long lead awareness trend. This site stood out because of its excellent use of graphical glyphs to represent things like scroll bars and arrows and such, very ornate and unique. The pause and play button are a great example of this. found one issue that im sure will be fixed over time, but currently the scroll bar scrub is invisible. Another thing to notice is how they are pulling out keywords and placing them in plain text on the html landing page. This is a smart practice because the search engines can index this page as opposed the flash pages, and it will get them a nice high ranking in the natural search. The site also has a great overall multimedia feel to it. It will be interesting see if this will be built upon and further developed or completely re-worked as the campaign progresses.
http://www.stardustmovie.com
Preliminary Rating: 8.5
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