Perfect Strangers

Here is great website I found that does a great job of building the backstory via video blogs from the 3 main characters from the film.

The video blogs are very well done ala lonelygirl15 style and dive into the pre-story of the film, before the murder happened. Looks like they started the Blogger account back in January although the blogs are post dated to Sep 2006. All the blogs make a reference to the other characters blogs so you can find them. Also on the site when you access the computer on the desk and go into the pseudo chat program it also gives links to the blogs. What is very cool is the subtle hyper linking they did on the keywords from the movie, almost like the paid ads you see on sites like the intellitext hover windows to define words, which almost makes it look like the linking was done automatically and not intentional. Most of these links drop you off to ActionsHaveConsequences.com which is a re-direct to the film site.

If you visit YouTube most of the videos all have about 2000-5000 views and there are almost 30 videos total. There are also a few on there that have 50,000 and 75,000 views, pretty impressive for a campaign so far out.

All the YouTube pages carry a banner ad for the film as well

http://fastfilly413.blogspot.com/
http://need2no413.blogspot.com/
http://samesame413.blogspot.com/

http://www.youtube.com/profile?user=SAMESAME413
http://www.youtube.com/profile?user=FastFilly413
http://www.youtube.com/profile?user=NEED2NO413

Overall really an intelligent and well thought out campaign. If anyone knows who did it I would love to know.

Rating: 9.0