Designers at Tequila [US] took the infamous 'fart' button and applied it this clever ad. Looks like reverse psychology works after all. However there are some some very insightful comments on the banner blog which are valid. One is the banner only has six messages, the other is that it takes six times to start the car. Either way I'm sure the CPM's were off the charts. Good idea but might have worked better on a different product.
http://www.bannerblog.com.au/2007/03/nissan_button.php
Rating: 7.5
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