Geico Caveman's Crib

Today we look at Caveman's Crib http://www.cavemanscrib.com/
This was launched quite a few months ago so it is not a new site.

The interaction of this site is very good. The site is another type where you can explore photo-realistic worlds by pseudo camera moves and has great alpha channeled video clips. The site opens inviting you into the crib of the caveman from the Geico commercials, there is a nice video intro where he tells you to make yourself at home while he gets ready. The user is then left to explore the pad out. They designers did a nice job of adding about 4-5 clips of video to keep it random when you interact with objects that annoy the caveman. Some of the great examples are the big screen TV where if you click on it, it flips around the channels showing some Geico commercial and the ending screen which helps enforce the brand. Probably one of the favorite things you can do is flush the toilet while in the bathroom, while the caveman is taking a shower.
The funniest video reactions come from the bugging him while in the shower.
The Geico tie-in is pretty thick but effective, after all it is a website advertising for them. There really is no payoff to the site though, so I found myself quiting out after about 5 min the first time.

Rating: 8